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Renegades write the rules : how the Digital Royalty use social media to innovate /

Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be... Full description

Main Author: Martin, Amy Jo, 1979-
Format: Book
Language: English
Published: San Francisco, CA : Jossey-Bass, 2012
Edition: 1st ed.
Contents: Foreword / by Tony Hsieh -- The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable with uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There a new ROI in town -- The act of good act be scaled -- The next chapter -- Appendix A: Digital Royalty's core values -- Appendix B: Lessons learned.
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Neenah Adult Nonfiction 659.2 M363r Available

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