Renegades write the rules : how the Digital Royalty use social media to innovate /
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be... Full description
| Main Author: | Martin, Amy Jo, 1979- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA : Jossey-Bass, 2012 |
| Edition: | 1st ed. |
| Subjects: | |
| Contents: | Foreword / by Tony Hsieh -- The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable with uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There a new ROI in town -- The act of good act be scaled -- The next chapter -- Appendix A: Digital Royalty's core values -- Appendix B: Lessons learned. |