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Going social : excite customers, generate buzz, and energize your brand with the power of social media /

Main Author: Goldman, Jeremy.
Format: Book
Language: English
Published: New York : American Management Association, 2013
Contents: Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.
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Library Location Call Number Status
Oshkosh Adult Nonfiction 658.872 G619g Available
Ripon Adult Nonfiction 658.872 Goldman Available