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Unconscious branding : how neuroscience can empower (and inspire) marketing /

"For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop... Full description

Main Author: Van Praet, Douglas.
Format: Book
Language: English
Published: New York : Palgrave Macmillan, 2012
Edition: 1st ed.
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Library Location Call Number Status
Oshkosh Adult Nonfiction 658.8342 V273u Available

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