Unconscious branding : how neuroscience can empower (and inspire) marketing /
"For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop... Full description
| Main Author: | Van Praet, Douglas. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York : Palgrave Macmillan, 2012 |
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: |
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Place a Hold
| Library | Location | Call Number | Status |
|---|---|---|---|
| Oshkosh | Adult New Nonfiction | 658.8342 V273u | Available |