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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business /

Main Author: Levinson, Jay Conrad.
Other Authors: Levinson, Jeannie., Levinson, Amy.
Format: Book
Language: English
Published: Boston : Houghton Mifflin Company, 2007
Edition: 4th rev. ed.
Contents: Introduction -- The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Mini-media marketing -- Truths about mini-media marketing -- Maxi-media marketing -- Maxi-media marketing, guerrilla style -- New media marketing -- E-media marketing -- Info-media marketing -- Human media marketing -- Non-media marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
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Place a Hold
Library Location Call Number Status
Green Lake (Caestecker) Adult Nonfiction 658.8 Lev Available
Kingston (Mill Pond) Adult Nonfiction 658.8 Lev Available
Menasha Adult Nonfiction 658.8 L66gm Available
Princeton Adult Nonfiction 658.8 Levinson Available
Wautoma Adult Nonfiction 658.8 Lev Available
Westfield (Ethel Everhard Memorial) Adult Nonfiction 658.8 Lev Available


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