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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /

The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of... Full description

Main Author: Cruikshank, Jeffrey L.
Other Authors: Schultz, Arthur W.
Format: Book
Language: English
Published: Boston, Mass. : Harvard Business Review Press, 2010
Contents: The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
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Neenah Adult Nonfiction 659.1092 L335c Available

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