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What great brands do : the seven brand-building principles that separate the best from the rest /

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their... Full description

Main Author: Yohn, Denise Lee, 1967-
Format: Book
Language: English
Published: San Francisco : Jossey-Bass, A Wiley Brand, 2014
Contents: Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
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Library Location Call Number Status
Oshkosh Adult Nonfiction 658.827 Y54w Due: 10/19/2016