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The right-brain business plan : a creative, visual map for success /

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than... Full description

Main Author: Lee, Jennifer, 1974-
Format: Book
Language: English
Published: Novato, Calif. : New World Library, 2011
Contents: Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola -- color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning -- where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive.
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Oshkosh Adult Nonfiction 658.4012 L478r Available