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Raise the bar : an action-based method for maximum customer reactions /

" If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least... Full description

Main Author: Taffer, Jon.
Format: Book
Language: English
Published: Boston : New Harvest Houghton Mifflin Harcourt, 2013
Contents: Introduction: Open for Business -- 1. You Sell One Thing: Reactions -- 2. You as a Reaction Manipulator -- 3. Money Is in Reactions, Not Transactions -- 4. Employees, the Engine of Reaction Management -- 5. Four-Walls Marketing -- 6. Interior Works -- 7. Visibility Is Money -- 8. The Revenue Response -- 9. Innovation and the Risk of Wrong Reactions -- Conclusion: Last Call -- Appendix: Creating the Perfect Menu
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Library Location Call Number Status
Oshkosh Adult Nonfiction 658 T124r Available