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The startup owner's manual : the step-by-step guide for building a great company /

Main Author: Blank, Steven G.
Other Authors: Dorf, Bob.
Format: Book
Language: English
Published: Pescadero, Calif. : K&S Ranch, Inc., 2012
Edition: 1st ed.
Contents: Introduction : A repeatable path ; Why a second decade? ; The four steps : a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one : State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
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Oshkosh Adult Nonfiction 658.11 B642s v. 1 Withdrawn