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Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry /

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book... Full description

Main Author: Robertson, David C.
Other Authors: Breen, Bill.
Format: Book
Language: English
Published: New York : Crown Business, 2013
Edition: First edition.
Contents: Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
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Library Location Call Number Status
Oshkosh Adult Nonfiction 338.7688 R649b Available

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