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How to measure social media : a step-by-step guide to developing and assessing social media ROI :

Main Author: Kelly, Nichole.
Format: Book
Language: English
Published: Indianapolis, Ind. : Que Pub., 2013
Subjects:
Contents: Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
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Library Location Call Number Status
Winneconne Adult Nonfiction 658.87 KEL Due: 08/25/2014