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Creative strategy : a guide for innovation /

Main Author: Duggan, William R.
Format: Book
Language: English
Published: New York : Columbia Business School Pub., 2013
Contents: Part I:Creative strategy from the inside.From mind to method --Precedents --What's the problem? --Where do we look? --Creative combination --Resolution --Get organized --Kinds of innovation --Part II:Creative strategy from the outside. Brainstorming --Top ten --Creative --Strategy.
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Library Location Call Number Status
Oshkosh Adult Nonfiction 658.4012 D866c Available